PODCAST: This Week in Location-Based Marketing — LBS in 2013
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look back at the most impactful stories in 2012, make six predictions for 2013, and pick a few companies to watch in the coming year.
Episode 110
Recorded: December 29, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Wrap of 2012: Most surprising moment. (4:00)
2. Best story of 2012 (8:00)
3. Review of eBay’s performance (Asif’s pick for 2012) (12:00)
4. Review of Amazon’s performance (Rob’s pick for 2012) (15:20)
5. Predictions (Asif)
i: The rise of the location-aware non-phone device (20:28)
ii: The context driven app (22:32)
iii: Data is the new oil (28:30)
6. Predictions (Rob)
i: The battle for the living room becomes a reality (35:00)
ii: Shift from fat finger friendly CPM’s to action metrics (39:30)
iii: Same day delivery will be cracked (42:24)
7. Companies to watch
Asif: Apple (46:40)
Rob: Square (53:00)
8. The Everything Guide to Mobile Apps book: We each wrote a chapter! (58:30)
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