Street Fight Daily: Mobile Companies Ally, Should Yahoo Buy Foursquare?

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Nokia, Samsung, Sony Mobile and Others Form In-Location Alliance, Seek to Boost Indoor Positioning Technologies (TheNextWeb)
Mobile giants Nokia, Samsung, Sony Mobile and nineteen other companies have combined to form the In-Location Alliance, a cooperative that seeks to drive forward innovation and increase the adoption of indoor positioning technology and its related services. The Alliance is set to focus on offering “high accuracy, low power consumption, mobility, implementability and usability.”

Will Foursquare Be Marissa Mayer’s First Big Acquisition At Yahoo? (Marketing Land)
There’s a widely held belief that as part of putting her stamp on Yahoo, new CEO Marrisa Mayer will make a significant acquisition very soon. The speculation has begun about who or what that acquisition will be and one very likely candidate is Foursquare.

Groupon’s New Operations Czar Grasps Shaky Helm (Chicago Tribune)
Groupon Inc.’s new operations chief, Kal Raman, is driving a major overhaul of the daily deals website’s sales and payment processes to convince Wall Street skeptics that it is a serious technology company and not just a passing consumer fad. This month, he took over daily operations from Co-founder and Chief Executive Andrew Mason, who analysts say has lost the confidence of some investors.

PayPal’s Deal With Discover Gives It Scale, but Will Consumers Come? (All Things D)
PayPal announced a deal with Discover yesterday that gives the online company an enormous opportunity to get a foothold in the offline world. “If you build it …” goes the “Field of Dreams” philosophy. But will they come?

Local Corp Takes Aim at Competitors with SMB-Focused ‘Launch’ Product (Screenwerk)
Local Corporation is introducing a comprehensive SMB digital marketing package called “Launch by Local.”  It seeks to be comprehensive, while monthly pricing is $249 — much less than what ReachLocal (and others) charge for comparable services.

Is Serendipity Dead? Location-Based Mobile App Roamz Relaunches To Focus On User Intent Instead (TechCrunch)
Roamz found that users weren’t necessarily looking for brand new experiences every time they stepped out of the house. Instead, they knew what they wanted — kind of — and were just looking for some guidance and some idea of what other people like.

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