Music Marketing — A Location-Based Listening Experience

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…

PODCAST: This Week in Location-Based Marketing — Maponics, Geofencing

Hosts Rob Woodbridge and Asif Khan heap affection on Soundtracking, debate the merits of a one-off event-based app (for the Chick-fil-a Bowl), and talk geofencing with Maponics CEO Darrin Clement.