LBMA PODCAST: The Importance of Localization for Mobile Gaming

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; and will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car? Plus special guest Darya Trushkina, VP Business Development at Game Insight…

PODCAST: This Week in Location-Based Marketing — Zaarly’s Eric Koester, Layar & BrightKite

In this episode, hosts Rob Woodbridge and Asif Khan discuss BrightKite’s demise, Layar’s enhanced yellow sticky pad, Hallmark’s move to feature Billy Ray Cyrus via QR code. Plus a special interview with Zaarly’s Eric Koester…

Augmented Reality? Layar It On Me

There’s nothing particularly new about augmented reality applications on mobile devices, nor with Layar – likely the leading platform for this activity (except for the fact that they recently received a boatload of investment dollars). But I thought it possible some readers were not all that familiar and would benefit from a better knowledge of […]