Street Fight Daily: 06.06.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

If Groupon slams the brakes on marketing costs, the value of hyperlocal online inventory will fall after a recent surge in demand, writes Jeff Bercovici. On the other hand, if Groupon is wrong and it has to keep spending to attract customers the way it is now, then it will likely never be profitable and those ad dollars will go away anyway. (Forbes)

Since Groupon filed its S-1 on Thursday, there have been hundreds of negative articles written about Groupon. While some of the concerns brought up about Groupon are legitimate, many of them are unfounded, writes Vinicius Vacanti. (Yipit Blog)

We love daily deals for a simple reason: the deals have been outstanding, writes Rocky Agrawal. But the growth of daily deals has been built around a value proposition to the consumer that is economically unsustainable. (TechCrunch)

Fred Wilson looks at a recent data release from popular entertainment check-in app GetGlue, indicating a strong correlation between check-ins to the service and box-office dollars for new movies: “It occurs to me that they could, with a fair bit of targeted recruiting and data cleansing, get to a fairly decent audience measurement service,” writes Wilson. (A VC)

Of Groupon’s 83 million email subscribers, just 19%, or 16 million have actually bought a Groupon, according to its S-1 filing. (Business Insider)

Social Listing’s rich mobile app combines a few of the key ingredients in Foursquare, Instagram, and Craigslist, connecting buyers and sellers of items via social networks and location information. (TechCrunch)

500Friends’s platform Loyalty Plus allows retailers to reward their customers for social actions. The service lets retailers track users Tweeting their purchases, Liking the Facebook page and referring friends. It also allows merchants to reward other actions such as writing product reviews, entering sweepstakes or signing up to newsletters. (TechCrunch)

Loopt is now pushing out deal alerts for Groupon Now! local deals in both Chicago and the Bay Area. Mobile users will get occasional alerts when they’re close to a deal. (Loopt Blog)

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