getglue | Street Fight

PODCAST: This Week in Location-Based Marketing — Esquire, GetGlue

Asif Khan

PODCAST: This Week in Location-Based Marketing — Esquire, GetGlue

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at jeans that check-in for you; Esquire jumps the gap between magazine and digital; and is Foursquare’s new valuation too high? Plus news from GetGlue, a new Apple patent on location and a clip from the archives with Holger Luedorf, VP mobile and international at Foursquare…

New Hyperlocal Opportunities as TV Goes Social and Mobile

Asif Khan

New Hyperlocal Opportunities as TV Goes Social and Mobile

Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…

Street Fight Daily: 06.06.11

David Hirschman

Street Fight Daily: 06.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… If Groupon slams the brakes on marketing costs, the value of hyperlocal online inventory will fall after a recent surge in demand, writes Jeff Bercovici. On the other hand, if Groupon is wrong and it has to keep spending to attract customers the way it is now, then it will likely never be profitable and those ad dollars will go away anyway. (Forbes)… Since Groupon filed its S-1 on Thursday, there have been hundreds of negative articles written about Groupon. While some of the concerns brought up about Groupon are legitimate, many of them are unfounded, writes Vinicius Vacanti. (Yipit Blog)…