Street Fight Daily: 05.02.11 | Street Fight

Street Fight Daily: 05.02.11

Street Fight Daily: 05.02.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Online local media and search company Local.com has acquired location-based shopping data aggregator Krillion for $3.5 million in cash. The company provides local shopping information on over 70,000 consumer products from over 50,000 retailers, including in-store availability, comparison pricing, current discounts and images. (TechCrunch)

Startup thruSocial offers neighborhood pizza places and Pilates studios a one-stop platform to create their own promotions, which the company distributes to social-networking sites, as well as its own consumer-end deals site, thrupon.com. (GigaOm)

AOL’s Patch network of hyperlocal blogs, which has suggested that a number of initiatives are coming to increase community engagement with its sites, has hired well-respected Brooklyn hyperlocal blogger Liena Zagare to lead the effort. (PaidContent)

Todd Wasserman writes that the ability to check in to a physical location — and thus bridge the offline and online world — didn’t really exist in 2008 and could be a game changer in the coming election. (Mashable)

Daily deals aggregator National Catch claimed last week that Facebook Deals had already flopped. But the site isn’t really “stealing the thunder” from Web giants, writes Kris Ashton. (Daily Deal Media)

Nock Nock helps you figure out which bars and clubs are happening in real-time by looking at Foursquare check-ins according to neighborhood in four cities worldwide. (ReadWriteWeb)

Groupon’s success at buffing a digital sheen onto a classic boiler room sales operation has spawned an explosion of clones. Here’s a look at some notable wannabes. (Adweek)

There are many who believe we’ll foster a better society by sharing more and more of ourselves. Those building location-aware services should consider that while there may be some traction to that idea, it does not yet extend to your data-mining-followed-by-targeted-marketing strategy. (PaidContent)

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