Street Fight Daily: 04.27.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Consumer-reviews website Yelp is declining to seek another round of financing and instead has its sights set on going public, the start-up’s chief executive officer, Jeremy Stoppelman, said in an interview. (WSJ)…

Facebook Deals isn’t a Groupon-killer, writes Yipit co-founder Vinicius Vacanti. That’s because, among other reasons, Facebook doesn’t have a sales force and small businesses won’t self-serve. (Yipit Blog)…

Parsing the data on daily deals customers, Nielsen found that visitors to Groupon and Living Social are nearly two-thirds female and that they are more likely than the average U.S. Internet user to be affluent. (NielsenWire)…