Paid Search | Street Fight

The Key to Multi-Channel Success: Understanding the Search and Social Mindset

Eric Pumphrey

The Key to Multi-Channel Success: Understanding the Search and Social Mindset

People behave differently depending on where they are in the digital space. Even the same individual will exhibit drastically different behavior depending on when and where they are online. Understanding the different mindsets of your audience on these channels will help you align them more effectively.

Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search

The Editors

Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew Study: When It Comes to Political News, Facebook has Become Local TV for Millennials (Nieman Lab)… SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (MediaPost)… Urbanspoon Folds Into Zomato Following Acquisition (TechCrunch)…