Mobile | Street Fight

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers

Kate Talerico

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers

Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

Kate Talerico

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”

Taking the Pulse of the Location Data Ecosystem

David Card

Taking the Pulse of the Location Data Ecosystem

Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising.

Attribution and Measurement are Creating a Data Management Arms Race

April Nowicki

Attribution and Measurement are Creating a Data Management Arms Race

“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “They really want to be able to better understand their customers, and one of the biggest problems is filling in that blind spot in customer intelligence.”

Sponsored Post: As Temperatures Soar, So Should Local Marketing

Vivial _

Sponsored Post: As Temperatures Soar, So Should Local Marketing

Summer is here, and it feels like a new beginning. The change in season also means a drastic change in consumer behavior — with temperatures on the rise, so is consumer spending. Vivial has released free new eBook to help SMBs enhance their digital presence based on seasonal trends.

How New Location Data Tools Are Making Attribution a Reality

Neil Sweeney

How New Location Data Tools Are Making Attribution a Reality

The future of retail and attribution is evolving quickly and allowing brands for the first time to have a better understanding of how effective their advertising is. While the search for in-store attribution is at the top of the every marketer’s wish list it’s important that all know the strengths and weaknesses of each methodology.

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

April Nowicki

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”