Marketo | Street Fight

Street Fight Daily: Facebook Looms Over Snap IPO, Inside a Local Publisher’s Rise

Joseph Zappa

Street Fight Daily: Facebook Looms Over Snap IPO, Inside a Local Publisher’s Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Rival’s Shadow Looms Over Snapchat IPO… How Local Publisher Technically Media Is Diversifying Its Business with a Community Focus… Marketo CEO on the Company’s Big Plans to Take On Big Marketing Clouds…

Dealmakers: Growth Hacking with Sales Automation Technology

Charity Huff

Dealmakers: Growth Hacking with Sales Automation Technology

We tend to think of fragmentation as a major hurdle, but it means opportunities as well — to leverage content, data, and analytics to create an efficient, effective lead pipeline. Investors are turning their attention to this opportunity, pouring money into and acquiring companies that facilitate sales and marketing automation. What distinguishes the companies receiving investment dollars this year is that they uniquely embrace the concept of “growth hacking.”