local media | Street Fight - Part 2

Facebook on Local News Partnerships: ‘We’re Just Getting Started’

Tom Grubisich

Facebook on Local News Partnerships: ‘We’re Just Getting Started’

The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.

‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century

Tom Grubisich

‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century

The newly published report “Media-Nxt” wants to help the local news industry not only to know what it should do, but also actually start doing it. Its main authors are the students of Sean Branagan. In this Q & A, he explains why new technology is so hard for the local news industry to adopt – but why it should and must take the leap.

Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue

Tom Grubisich

Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue

After considerable agitation from news publishers, Facebook launched a Journalism Project earlier this year “to better support publishers’ needs.” A six-month update said the Journalism Project has met with 2,500 publishers around the world to get their stories (and, no doubt, grievances) first hand and offer help with an array of Facebook products.

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Tom Grubisich

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.

Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’

Tom Grubisich

Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’

For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.

30A Takes Its Local Media Success Story 5,637 Miles to Moscow

Tom Grubisich

30A Takes Its Local Media Success Story 5,637 Miles to Moscow

Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Tom Grubisich

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.