local media | Street Fight - Part 3

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Tom Grubisich

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.

Comcast Rolling Out a New Local Ad Service

Simon Constable

Comcast Rolling Out a New Local Ad Service

For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers.

Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

Tom Grubisich

Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.

With Metro D.C. Cool to Community News, One Publisher Pulls Back to Profitable Niches

Tom Grubisich

With Metro D.C. Cool to Community News, One Publisher Pulls Back to Profitable Niches

Local News Now seemed to be on an expansion trajectory earlier in the decade with two sites in Northern Virginia and two in the District of Columbia. But today the company has just two — and while they’re both profitable, founder Scott Brodbeck isn’t thinking of launching more sites anytime soon.

Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer

Tom Grubisich

Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer

Two very smart thinkers about the future of American journalism have called for Facebook and other hugely prosperous digital enterprises to pay reparations for what their success is allegedly costing journalism and democracy. I’ve worked in journalism all my life, but I don’t buy these arguments.

How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights

Tom Grubisich

How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights

Founder and CEO Mike Ragsdale explains why diversification is such an important element of 30A’s fast growth into what is now a multimillion-dollar operation. He also explains how community news sites that don’t have a tropical beachfront to boast about can create their own unique, revenue-generating brands.