What the FBI’s DOOH Strategy Teaches Marketers
Digital out-of-home (DOOH) advertising has traditionally been viewed as a channel for building brand awareness, driving store visits, and influencing purchase decisions. But one of its longest-running use cases highlights a different strength: its ability to generate real-world action quickly and at scale. The Out of Home Advertising Association of America (OAAA) recently announced the […]
Scooter’s Coffee Growth and the Future of Franchise Marketing
As multi-location brands push deeper into expansion mode, one of the biggest operational challenges is no longer simply opening new locations. It is maintaining consistent customer engagement, local visibility, and brand standards across hundreds of markets simultaneously. Scooter’s Coffee is increasingly confronting that reality firsthand. The rapidly growing drive-thru coffee chain, Scooter’s Coffee, has expanded […]
Why Programmatic Audio Is Winning New Attention From Advertisers
As marketers search for incremental reach across an increasingly fragmented media landscape, audio advertising is emerging as a powerful complement to CTV, social, and digital video. A new partnership between Basis and DAX highlights how programmatic audio, audience targeting, and omnichannel campaign management are reshaping media planning. While connected TV, retail media, digital video, and […]
SOCi Hits 300,000 AI Agents as Automation Goes Mainstream
AI agents are quickly moving beyond experimentation and becoming part of the operating infrastructure behind enterprise marketing. That trend was on display this week as SOCi announced that it has surpassed 300,000 deployed Genius Agents™, a milestone the company says establishes the largest deployed agentic workforce in marketing. The announcement underscores how rapidly enterprise brands […]
OOH Pushes Deeper Into Performance Media
OOH advertising has long benefited from its physical presence in the real world. But as marketers increasingly demand the same level of attribution, interoperability, and performance accountability they expect from digital channels, the industry is racing to modernize how the medium is measured. That effort is now accelerating through a new initiative led by the […]
AI Agents Are Reshaping SEO for MULO Brands
For multi-location brands and the agencies that serve them, maintaining consistent AI and local search visibility at scale is a resource problem, but AI agents are beginning to solve it. Managing local SEO across hundreds of locations means doing the same things you’d do for one location, including optimizing listings, responding to reviews, publishing posts, […]
America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing
New data suggests America’s deepest music engagement is happening far from the country’s largest media markets, creating new implications for brands, agencies, and local media companies trying to understand consumer intent and hyperlocal audience engagement. If asked to name America’s most music-obsessed cities, most marketers would probably start with New York, Nashville, Los Angeles, or […]
From Ad Exposure to In-Store Sales
As multi-location brands demand clearer proof that digital media drives real-world business outcomes, attribution is moving beyond clicks and impressions toward store visits and sales impact. A new partnership between PadSquad and Cuebiq aims to give marketers a more granular, real-time view of how campaigns influence consumer behavior at the local level. For years, location-based […]
Lamar Launches $2M Ronald McDonald House DOOH Partnership
As Digital Out of Home (DOOH) continues evolving beyond traditional billboard advertising, media operators are increasingly positioning their networks as flexible, community-connected platforms capable of supporting both brand performance and large-scale public awareness initiatives. This week, Lamar Advertising announced a yearlong partnership with Ronald McDonald House, committing more than $2 million in donated digital Out […]
Dollar General Launches Unified Retail Media Platform
Retail media has expanded rapidly, but for most brands and agencies, it remains fragmented. Onsite retail ads and offsite media campaigns are still planned, executed, and measured in separate systems, leaving marketers to piece together performance after the fact. A new collaboration between Dollar General, Kevel, and The Trade Desk aims to change that by […]
What If You Could Target Mindset, Not Just Location?
As identity signals fade, brands and agencies are being forced to rethink how they target and convert audiences at scale. Seedtag’s NeuroX introduces a new approach, using AI to understand mindset not just location, potentially reshaping how local campaigns drive measurable outcomes. If you are a multi-location brand looking to interact with customers while they’re […]
TikTok Campaign Shows How Brands Turn Reach Into Real Traffic
TikTok is no longer just a discovery engine—it’s becoming a measurable traffic driver for multi-location brands. A new Camp Bow Wow case study shows how native creative and intent-based targeting can turn reach into cost-efficient site visits at scale, signaling a broader shift in how agencies should be thinking about social performance. A growing number […]
3D DOOH Goes Local: How Brands Are Driving Store Visits Faster
3D DOOH is shifting from brand awareness to a measurable local performance channel. With faster production and built-in mobile retargeting, campaigns can now drive store visits and conversions at scale across locations. Are we ready for 3D, “Pixar-quality” digital billboards? Big Happy thinks we are and have built a 3D DOOH platform that can scale […]
AI-Driven Media Quality Signals Move Into Campaign Activation
Media quality and performance optimization are moving closer to the point of execution. A new integration between Basis and Protected by Mediaocean is embedding real-time, AI-driven verification, attention, and quality signals directly into campaign activation—reflecting a broader shift toward outcome-based media decisioning. Basis and Mediaocean have announced a direct integration that brings Protected by Mediaocean’s […]
Brand Ad Spend Is Moving Into Mobile Apps
Brand advertising is shifting beyond the open web—and mobile apps are emerging as a key destination. LoopMe’s launch of Chartboost Direct reflects that transition, introducing infrastructure designed to connect brand demand directly with in-app inventory at scale. LoopMe announced Chartboost Direct as a solution to help mobile app publishers access brand advertising demand more directly, […]
Real-Time Ad Market Intelligence Arrives Built on Verified Spend Data
Advertising market intelligence is shifting toward real-time visibility. Guideline has launched Market Monitor™, a new weekly insights subscription built entirely on verified, transaction-level advertising spend data—giving agencies, brands, and investors a faster, clearer view of global media investment trends. As media buying becomes more dynamic, the move reflects a broader shift toward data-driven decisions grounded […]
Flamel.ai Launches Luna to Fix Franchise Marketing Execution
For years, franchise and multi-location brands have faced a persistent breakdown between strategy and execution. Corporate teams build campaigns designed to scale nationally, but at the local level, those franchise marketing campaigns often fragment—deployed inconsistently, delayed, or not executed at all. This week, Flamel.ai introduced a platform designed to close that gap. The company announced […]
Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales
When weather shifts, consumer intent spikes and brands that adapt messaging in real time are capturing the most valuable moments to drive action. Spring is trying to spring in the Northeast but so far, the vibes have been reluctant. But that doesn’t hinder weather-reactive marketing; it presents new opportunities for warm-weather retail activities and products. […]
AI Is Rewriting Media Planning – Basis’ Compass Turns Briefs Into Campaigns in Minutes
Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, and building presentations is now being compressed into minutes as agentic AI in advertising automates the core of AI media planning. That shift is now operational. With Compass, Basis has introduced an AI advertising platform that […]
Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt
AI is rapidly changing how marketing gets done and Klaviyo is pushing that shift further by introducing tools that can generate and execute entire campaigns from a single prompt. With its new Composer feature and expanded AI agents, the company is moving toward a model where marketers define outcomes and software handles the execution. Klaviyo’s […]