A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
The State of Teens, Social Media, and Technology in 2018 (Pew)
Until recently, Facebook had dominated the social media landscape among America’s youth—but it is no longer the most popular online platform among teens. Today, roughly half of U.S. teens ages 13 to 17 say they use Facebook, notably lower than the shares who use YouTube, Instagram, or Snapchat.
Openings and New Hires at GasBuddy, Ansira, Mirriad (Street Fight)
Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes changes at CARTO, PlaceIQ, Cuebiq, and Placed.
Google Emerges as Early Winner from Europe’s New Data Privacy Law (WSJ)
GDPR, the European Union’s new privacy law, is drawing advertising money toward Google’s online-ad services and away from competitors that are straining to show they’re complying with the sweeping regulation.
Raise Report: Alpha, Neighborhood Goods, ConDati Secure New Funding (Street Fight)
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Riminder, Sentry, Platform.sh, and OnTruck.
LBMA Podcast: Mapbox, GasBuddy, IKEA (Street Fight)
On this week’s edition of the Location-Based Marketing Association podcast: Propellant Media, Singapore’s Lifesight, Mapbox API, Gasbuddy, IKEA’s sleepiest ad ever, Swrve + Bluedot.
Meeker’s 2018 Deck: Local Gets a Seat at the Table (Local Onliner)
Peter Krasilovsky: Why is local finally getting its time under the spotlight? Because many tech and socioeconomic trends are pointing toward more data and increased personalization. And increasingly, that means “local.”
Facebook to Shareholders: Sorry About the Scandals; We’re Making Changes (AdExchanger)
Although Facebook’s stock has mostly recovered from its Cambridge Analytica lows, stockholders are unamused by the rocky ride. “Scandal is not good for the company’s bottom line,” said one investor Thursday during Facebook’s 2018 annual shareholder meeting.
Rebel Launches New Tools for Developers to Build Marketing Emails (TechCrunch)
Until now, Rebel has been known as a platform allowing marketers to incorporate interactive elements into their emails. Today, it’s launching a new version of its API that will allow developers to build entire emails, interactive or not.
Here Are 5 Ways to Use Location Data to Grow Your Business (Entrepreneur)
Jeff White: While it’s true that location data informs and fuels an ever-growing raft of advertising and marketing initiatives, what’s often overlooked is the broader, strategic business power that location data can provide—beyond advertising.