A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook to Push More Local News Stories into Feed (Recode)
The change means that people who follow a local news publication will see more stories from that publication — and that people who don’t follow a local news outlet will see more from local publications, too, if people in their network are sharing a particular story.
What Alignable’s New Trust Ratings Mean for Loyalty Vendors (Street Fight)
Based on the results in Alignable’s 2018 Q1 Small Business Trust Index, the three least trusted categories of vendors include legal, hiring and people management, and loyalty and rewards. Alignable’s findings were based on Net Promoter Score ranges and averages for each products and services category.
How Amazon Go Will Drive Brands to Develop New Ways to Target Customers (AdWeek)
Although it’s only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies.
With Visibility Manager, MomentFeed Optimizes the Local Data Foundation (Street Fight)
In a bid to provide multi-location brands with better insights into the health of their digital storefronts, the marketing and customer experience management platform MomentFeed is launching a new product dubbed Visibility Manager, the company announced this morning.
Consumer Time Spent on Publisher Sites Fell in 2017 (eMarketer)
New data from native content discovery platform Taboola raises yet another difficult factor for publishers: a decline in the duration of US internet users’ sessions on publisher sites.
Measuring Media Driving In-Store Foot Traffic in Multichannel Campaigns (MediaPost)
Marketers are just about there — that is, having the ability to measure in a multichannel campaign the type of media that drives foot traffic into a store.
BAML Expects Muted Growth at Ad Agencies (Reuters)
Ad agencies have resorted to M&A and partnerships to try to fend off a growing threat from business consultancies and tech companies.
TGI Fridays Looks to AI for App Retention (Digiday)
TGI Fridays is using artificial intelligence to do everything from power chatbots to personalize service at locations. The chain is particularly focused on how AI can keep app users.
2018 Will Be a Year of Reckoning for Mobile App-Install Fraud (AdExchanger)
App-install fraud alone is estimated to have cost mobile marketers around $2 billion last year, and while it’s difficult to pin down exactly how much mobile ad fraud is happening across the entire ecosystem, upward of 40% of mobile app inventory is fraudulent (Marketing Science), and nearly a quarter of mobile ad networks have fraud levels over 20% (Tune).