A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Benchmark’s Lawsuit Against Former Uber CEO Kalanick Dismissed (TechCrunch)
It’s over. Benchmark’s lawsuit against former Uber CEO Travis Kalanick has now been dropped, ending one of the biggest VC-founder disputes in history.
Street Culture: A Culture of Growth at PacketZoom (Street Fight)
“Introducing [new employees] to the culture has been very important; it’s important that the people we hire are growth-oriented,” PacketZoom co-founder Chetan Ahuja says. “We want them to already be useful to the business, but their main goal is to grow and to grow with the company. They’re much more valuable that way.”
The IAB Offers Guidance to Marketers Considering Working with Influencers (AdWeek)
Marketers can benefit the most from publishers’ influencer marketing programs first by asking questions about the program, including how publishers identify their influencers, the incremental cost of the influencer program as part of a branded content package and understanding the analytic tools the publisher has access to.
Advertisers See Mobile Cost Per Click Rise Steadily (MediaPost)
The cost per click for mobile campaigns rose 25% compared with the year-ago quarter, according to Marin Software. Mobile CPCs still cost less relative to desktop CPCs, but the gap is closing quickly.
Lyft Employees May Have Looked Improperly at Customer Data (The Verge)
As Uber goes, so does Lyft, apparently. The ride-hailing company says it’s investigating whether some of its employees abused access clearances and looked into customers’ information, with one saying it went on for “too long.”
Jet.com’s President Leaves Just 18 Months After Walmart Acquisition (Recode)
Liza Landsman, president of the Jet.com e-commerce site that Walmart acquired for $3 billion in late 2016, is leaving the company just a little more than a year after she was elevated to her current role, multiple sources told Recode.
You Can’t Trust Facebook’s Search for Trusted News (Wired)
Adam Rogers: Facebook knows it has a problem—the company’s product manager for civic engagement acknowledged that social media could “corrode democracy,” and he listed Facebook’s efforts to expose untruths and deter people from sharing misinformation.
At TGI Fridays, Cross-Channel Messaging is a Dish Best Served Personalized (AdExchanger)
TGI Fridays has a growing appetite for AI and personalization. Top-of-the-agenda use cases include improving the dining experience and enhancing the brand’s cross-channel messaging strategy, both of which hinge on understanding the customer through analyzing and predicting behavior and preferences.
LBMA Podcast: Extreme Networks, Facebook, Daimler AG (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: What3Words, Hold app, StubHub goes AR for Super Bowl, Amazon expands DASH, Clear Channel, Reebok “Get’s Pumped”, Acuity partners with Phunware.