Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook (VentureBeat)
Socialbakers’ data shows that Facebook, unsurprisingly, is a news-heavy platform. Engagement with media accounts is 2X that of community groups, with celebrities and entertainment accounts taking third and fourth place, respectively. The shock result? Brands gain almost no engagement at all on the platform — faring between 10X and 12X worse than media organizations.

How Advancing Location Tech Can Help Revitalize Retail (Street Fight)
Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket. He shared his company’s insights in a Street Fight webinar yesterday alongside The Integer Group’s group media director, M.K. Woltz.

Twitter Hires AdTech Veteran Bruce Falck to Rejuvenate Advertising Tools (WSJ)
Mr. Falck’s appointment, along with recent updates to Twitter’s data policies, reflects a push to offer more targeted and measurable ad offerings for marketers. It also comes at a time when the company is facing increasing pressure from investors to grow its stagnating ad business.

Raise Report: Cuebiq, Social Native, Territory Pick Up New Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Lighthouse AI, Mintigo, Jinn, and Appear Here.

Identifying Mobile Shoppers Is a Top Priority for 70% of Retailers (MediaPost)
Mobile commerce is not only in the hands of mobile shoppers. Retailers are increasingly looking to personalize shopping experiences by tapping into mobile technology to help them identify their customers.

Android Pay to Expand to New Markets, Add Improved Loyalty Card Features (TechCrunch)
On Thursday Google announced a few more changes to its payments business – including an expansion of Android pay, new loyalty features for merchants, and more. The Verge: Google’s latest platform play is AI, and it’s already winning.

This Little-Known Startup is Disrupting Facebook, Google, and Amazon (CNBC)
Consumers and fans don’t just buy socks or get basketball scores on desktop computers. They do it on laptops, tablets, mobile phones, even smart appliances — all offering a different user experience that Drawbridge set out to identify and optimize.

No One is More Into the Sharing Economy Than Millenials (eMarketer)
Millennials were almost three times as likely to use a space to stay, like Airbnb, or use professional services, like tax preparation, than people ages 35 and older. They were also more likely to use car services like Uber. For example, 32% of millennials said they use ride-hailing services, while only 12% of respondents ages 35 and older said they did so.

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