A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Intel is Paying $15.3 Billion to Acquire Mobileye (VentureBeat)
Intel has made no secret of its interests in the burgeoning self-driving car industry. As a chip maker, Intel’s interests may not seem entirely intuitive at first, but when you consider that autonomous vehicles require a great deal of computing power to operate, Intel’s push into this area does actually make sense. Reuters: California paves way to self-driving car tests without humans.
Why It’s Too Early to Go All In on Virtual Assistants (Street Fight)
David Card: As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies.
LBMA Report Finds Global Expansion of NFC Tech in 2017 (Street Fight)
In polling more than 500 marketing executives from around the globe, the study found that the most heavily deployed location-based marketing technology varies significantly from country to country. For example, GPS is the top technology currently deployed in the U.K., while WiFi is the top-deployed technology in the U.S.
After Punishing Layoffs, New Jersey Journalists Start Up Their Own Local Paper (Poynter)
Montclair is a New Jersey bastion of the Trump-doubting privileged class that went back to the future Thursday with an imperiled species: a new broadsheet newspaper.
Optimizing Digital Marketing Performance to Drive Business Performance (MediaPost)
A recent Economist study showed that 86% of CMOs and senior marketing executives believe they will own the full end-to-end customer experience by 2020. Yet 61% of marketers say they struggle to access or integrate the data they need — even if they do have tools and technology at their disposal. Where’s the disconnect?
Hearst’s Rob Barrett on the Strategic Use of Big Data (Local Onliner)
Peter Krasilovsky: The strategic use of Big Data surely hasn’t rescued the news industry, but its smart application has given some media companies a chance to grow.
How Travis Kalanick Built Uber Into the World’s Most Valuable and Controversial Startup (Business Insider)
Five years ago, a company called UberCab made a splash in San Francisco by letting you hail a car with your smartphone. Since then, the company, now known as Uber, has spread like wildfire through the globe.
Facebook’s Attempts to Clone Snapchat Know No Limits (TechCrunch)
Jon Russell: Mark Zuckerberg and his team seem determined to out-snap Snap, the company he once tried to buy for $3 billion, by cloning its disappearing photo feature, the core of its app, into every piece of digital real estate that Facebook owns.