LBMA Podcast: Walmart’s Simple Text Shopping Assistant, Walgreens Rewards Activity Tracking

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Walmart’s “Magic” Simple Text service; Walgreens rewards customers for activity tracking; ordering pizza from the street courtesy of JCDeaux; LOCALīz from Bulzi; Droneports in Rwanda; Sunshine crowdsourced weather app; your opinion pays at Portland’s SamplingLab; Member news from RevTrax; Salvation Army; and eyeQ; plus, using digital solutions to enhance the customer experience.

Top Stories of the Week:

1. La Place — JCDecaux (Amsterdam) 8:37
2. Bulzi — LOCALīz 10:51
3. Lord Foster’s Droneport 13:51
4. Sunshine weather app 18:04
5. SamplingLab (Portland) 20:43

Resource: Using digital solutions to enhance the customer experience 25:15

LBMA Member News:

1. RevTrax patent 9,147,196 28:29
2. Walgreens activity tracker brings rewards 30:37
3. Salvation Army’s Human Needs Index 32:13
4. eyeQ update 33:54
5. Walmart launches its own “Magic” with Simple Text 37:08