A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
Village Voice Employees Set Strike Deadline After Negotiations Break Down (Poynter)
The Village Voice’s union has set a strike deadline after a “13-hour marathon” negotiating session Monday that was unsuccessful. Last year, the paper’s top editor, Will Bourne, chose to resign rather than impose another round of layoffs as directed by newspaper management.
POS Startup Shows Cashiers Pictures of Customers Who Check-in (Street Fight)
Revel Systems, a San Francisco-based company that makes point-of-sale software, will now notify businesses when someone has checked-in to their venue on Yelp or Foursquare. The feature offers a way to help businesses take a more proactive approach to engaging a vocal minority of users who actively share their opinions online.
eBay Confirms Shutdown of Small-Business E-Commerce Software Products (Recode)
eBay announced on Tuesday that it would be shutting down its Magento Go and ProStores small-business e-commerce products in early 2015. The closure of these offerings will affect about 10,000 small-business customers who used the services to power their online stores, a company exec said.
Unlocking the Power of Passive In-Store Data Analytics (Street Fight)
Anne Marie Stephen: In the world of indoor location analytics there are two types for data collection: active and passive. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the overall understanding of consumer behavior in-store.
An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month (TechCrunch)
There are now well over a million mobile applications in both Google Play and the iTunes App Store. But new data suggests there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen – hasn’t grown much over the past few years.
A Service for Sharing European Road Trips Looks to Expand Its Map (New York Times)
Founded in Paris in 2006, BlaBlaCar aims to connect people who want to share long-distance journeys. The company plans to announce on Wednesday that it has raised $100 million in new investment from a group of European and American venture firms, including Accel Partners and Index Ventures.
Top 10 mobile advertising campaigns from the first half of 2014 (MobileMarketer)
L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences. A big focus during the first half of 2014 was on moving beyond location to leverage a range of data available about consumers for more targeted strategies.
How Airbnb Is Jacking Up Your Rent (DailyBeast)
The formula of Airbnb driving rent up is essentially this: if tenants believe they can get a ludicrous amount of money to “host” a couple for a particularly busy weekend, landlords and property owners most certainly will follow suit in a quick money grab to pay their mortgage or get more money for further development.
Apartment List’s new feature is like Google Street View for apartment interiors (VentureBeat)
The company, whose flagship product is a rental property listing and browsing service on desktop and mobile, is releasing Look, a way for apartment-hunters to preview apartments right from listing profiles; and Tours, a booking service for rental property tours.
Chicago Tribune Takes Its Digital Experience on Citywide Tour (INMA)
The marketing team at the Chicago Tribune takes its digital experience where the locals are during the warm weather months: outside. The citywide tour reached more than 3.5 million people and increased digital-only subscriptions by 87%.
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