LBMA Podcast: Indoor Location Tech at Waitrose, Motorola’s New MPact

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include indoor location tech at Waitrose; Motorola’s new MPact platform; the British Navy & quantum positioning; Freedom Telecare’s PunchPrompt; the Gap’s #summerloves campaign; Square’s shift in focus from Wallet to Order; SinglePoint & Drive Media Network; WhatsAppleBees, an anonymous social network for Applebees patrons; MonkeyParking App; and Starwood Hotels’ Google Glass App.

Episode 182

Recorded: May 16, 2014
Hosts: Rob Woodbridge & Asif Khan

Show Notes:

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Resource of the week: Infographic – Mobile Technology Is Changing The Way We Live (54:50)

Top stories of the week

(starts at 7:20)

1. Waitrose to blend tablets, indoor location and digital screens to improve customer engagement
2. Motorola launches Mpact platform
3. British Navy outfitting a submarine with Quantum Positioning
4. Freedom Telecare launches PunchPrompt
5. Gap’s #SummerLove campaign
6. Square to drop Wallet app to focus on Order
7. SinglePoint buys Drive Media Network
8. WhatsApplebee’s – anonymous social network for diners
9. MonkeyParking App
10. Starwood Hotels launches Google Glass app

Discussion
1. Could Gap become the retail version of Starbucks (35:25)
2. Square and the end of mobile wallets? (41:10)
3. WhatsAppleBees – when patrons take over, what should Applebees do? (45:10)