LBMA Podcast: Indoor Location Tech at Waitrose, Motorola’s New MPact | Street Fight

On Location

LBMA Podcast: Indoor Location Tech at Waitrose, Motorola’s New MPact

0 Comments 23 May 2014 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include indoor location tech at Waitrose; Motorola’s new MPact platform; the British Navy & quantum positioning; Freedom Telecare’s PunchPrompt; the Gap’s #summerloves campaign; Square’s shift in focus from Wallet to Order; SinglePoint & Drive Media Network; WhatsAppleBees, an anonymous social network for Applebees patrons; MonkeyParking App; and Starwood Hotels’ Google Glass App.

Episode 182

Recorded: May 16, 2014
Hosts: Rob Woodbridge & Asif Khan

Show Notes:

Sign up to receive updates about our book – People Places Media

Resource of the week: Infographic – Mobile Technology Is Changing The Way We Live (54:50)

Top stories of the week

(starts at 7:20)

1. Waitrose to blend tablets, indoor location and digital screens to improve customer engagement
2. Motorola launches Mpact platform
3. British Navy outfitting a submarine with Quantum Positioning
4. Freedom Telecare launches PunchPrompt
5. Gap’s #SummerLove campaign
6. Square to drop Wallet app to focus on Order
7. SinglePoint buys Drive Media Network
8. WhatsApplebee’s – anonymous social network for diners
9. MonkeyParking App
10. Starwood Hotels launches Google Glass app

1. Could Gap become the retail version of Starbucks (35:25)
2. Square and the end of mobile wallets? (41:10)
3. WhatsAppleBees – when patrons take over, what should Applebees do? (45:10)

Denver — March, 5th, 2015
Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
Register now and save!


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Fight Hits Home (Services)

We spoke recently with the founders of some of the hottest startups looking to cash in on a massive opportunity in home services. Check out our recent interviews with:
-- CEO Matt Williams
-- Thumbtack CEO Marco Zappacosta
-- Serviz CEO Zorik Gordon

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.


More people say Street Fight Daily is their only must-read newsletter. Subscribe now!

* indicates required
Email Format

© 2015 Street Fight.

Powered by WordPress. Hosting by