A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
More Exec Departures Hit Payments Startup Clinkle (Recode)
Sooner or later, you’d think the bleeding has to stop at Clinkle. Not yet, though. Chief Service and Operational Officer Andy Rendich has left the startup just a few weeks after COO Barry McCarthy and design chief Josh Brewer departed following short stints at the company.
Hyperlocal Retail ROI: Identifying the Low-Hanging Business Objectives(Street Fight)
Anne Marie Stephen: Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions.
Square’s Online Marketplace Starts Accepting Bitcoin (GigaOm)
Square turns on bitcoin as a payment option for all Square Market purchases. Merchants still get their payout in dollars, but like other payments platform providers, Square is courting the increasing number of bitcoin spenders.
5 Platforms to Send Consumers Visit-Triggered Mobile Surveys (Street Fight)
The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase.
Mobile Q&A App Jelly Now Lets You Ask Location-Based Questions Routed To Nearby Users (TechCrunch)
The shine and novelty quickly wore off Twitter co-founder Biz Stone’s mobile Q&A app Jelly. But the company has rolled out an update to Jelly that changes how people ask questions, by adding the ability to ask about anywhere using maps and locations.
Following New York, Airbnb Offers To Collect Taxes For San Francisco Too (Skift)
Following its offer last week to collect and pay $21 million in taxes in New York City, Airbnb is now following that up with a similar offer in its home city of San Francisco. The company says it doesn’t agree with the definition of its hosts as hotels, but wants to follow the local rules on taxes anyway.
Why Alibaba is Buying Shopping Malls While Facebook is Buying Virtual-Reality Companies (Quartz)
In China’s relatively young internet sector, major players like Alibaba are buying relatively stodgy old companies. Meanwhile, in the relatively mature US internet sector, major players like Facebook and Google are placing bets on dynamic and fast-developing future technologies.
An Open Letter From Google To Local Directory Sites (Parody) (SearchEngineLand)
Andrew Shotland: As you know, it is our stated goal to organize the world’s information while simultaneously doing no evil. And, while you certainly have helped us manage the world’s information, we are starting to think that showing most of your sites in our SERPs just might be a tad evil.
Is That a Discount Coupon on Your Wrist? (AdAge)
Here’s a not-too-distant future Eric Franci imagines: You order a movie ticket on your phone, then decide to stop at a convenience store to buy snacks. As you stand in the aisle, your wrist vibrates. The company whose candy you were eyeing has sent you a discount.
How Will iBeacons Change the MLB Stadium Experience? (Paste)
The San Francisco Giants and several other MLB teams have installed iBeacons in 20 of their stadiums to connect fans in attendance and target new content and offers right to their phones. The league will use iBeacons to send targeted marketing information to people that are using its At the Ballpark app on iOS 7 and have Bluetooth enabled.