Heard on the Street, Episode 17: Local SEO and Seeing the Matrix, with Andrew Shotland

What are the latest developments in local search ranking factors and SEO? These were a few topics we batted around with Local SEO Guide CEO Andrew Shotland on the latest episode of Street Fight’s Heard on the Street podcast.

Why Location Is a Competitive Edge For National Retailers

We recently caught up with Local SEO Guide CEO Andrew Shotland whose Local SEO Ranking Factors report finds that national brands’ migration to local search, especially multi-location retailers. Focused erstwhile on e-commerce, competitive pressure has compelled them to view their locations as an edge in local search.

Exploits and Vulnerabilities Challenge the Integrity of Google Maps

The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale…

Why Local Search Is the Key to Groupon’s Turnaround

As Groupon look to wean the company off an increasingly challenging email marketing strategy and reposition it as a go-to marketplace, the Chicago-based company has invested considerably in building the infrastructure to compete for the hundreds of millions of local shoppers who pass through Google each day…

Street Fight Daily: More Departures Hit Clinkle, Square Accepts Bitcoin

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
More Exec Departures Hit Payments Startup Clinkle (Recode)… Square’s Online Marketplace Starts Accepting Bitcoin(GigaOm)… Mobile Q&A App Jelly Now Lets You Ask Location-Based Questions Routed To Nearby Users (TechCrunch)…

Street Fight Daily: Groupon Launches POS, Visa Updates Rewards

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Squares Up To Rivals With Groupon POS, An iPad App And Dashboard For On-Site, Mobile Payments (TechCrunch)… Visa Updates Offers Rewards Scheme With Point-of-Sale Discounts and Personalized Cardholder Alerts (TheNextWeb)… Bringing Social-Network Superpowers to the Real World (Wired)…

Discussion of Local Marketing Emphasizes the Essential Role of Data

In a webinar on Tuesday YP’s Sanjay Sood and Andrew Shotland of LocalSEOGuide talked about the evolving local data ecosystem as well as the growing opportunities for marketers to leverage these new datasets to buttress existing local marketing efforts…