LBMA PODCAST: The Importance of Localization for Mobile Gaming

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; and will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car? Plus other stories from ESRI and TouchMedia, our resource of the week and special guest Darya Trushkina, VP Business Development at Game Insight.

Episode 125
Recorded: April 12, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)
Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

App Fascination of the week: Krowds (5:55)

Featured Guest
Darya Trushkina, VP BD at Game Insight talking about the importance of localization and the strategy they used to sell mobile games in foreign markets. (33:00)

Top news of the week

1. Shazam to start selling the shirt off the stars back? (8:23)
2. The cloudy fate of Foursquare after version 6.0 and $41 in debt financing (15:48)
3. Spotify comes to Ford Sync / Audi brings WiFi to cars with T-Mobile (22:55)
4. Layar shifts focus to Vision product – bringing print to life (41:40)
5. ESRI launches ARCGIS GeoTrigger (49:20)
6. TouchMedia helps sell Johnnie Walker (52:40)

Resource of the Week
Berg Insight report – Mobile Location-Based Advertising will be worth € 6.5 billion in 2017 (57:55)