Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Guardly’s indoor emergency services; Banjo is chosen by Google+; Qualcomm’s greatest location advertising campaign ever; Hotwheels tweets for Cameros; Sonar introduces us to the Bing Fund; and Andrew Mason shows his character. Plus our resource of the week looks at the 10-Mile Range and our special guest is Jon Fisher co-founder and CEO of CrowdOptic.
Episode 119
Recorded: March 2, 2013
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
A few announcements
- Asif and Rob will be at DX3Canada in Toronto on March 6-7. Find out more information here
- We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
- If you’d like to leave a message for us to play on the show, leave it here
App pick
GonnaBe, your social life conscierge (7:55)
Featured Guest
Jon Fisher Co-founder and CEO, CrowdOptic (30:20)
Top news of the week
1. Guardly goes indoors with emergency services (13:35)
2. Banjo among first chosen by Google for Google+ Integration (19:43)
3. Launch of Ireland’s iMobMedia (24:00)
4. Qualcomm’s LTE Direct + the worlds greatest bus stop (40:22)
5. Hotwheels twitter vending machine at the Toronto International Car Show (50:20)
6. Sonar raises capital from Bing fund (56:02)
7. Andrew Mason ousted as CEO of Groupon (60:14)
Resource of the Week
The Ten-mile Range (66:51)
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