Qualcomm | Street Fight

Six Months After Spin-Off, Gimbal Continues to Grow

Rebecca Borison

Six Months After Spin-Off, Gimbal Continues to Grow

It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship…

Street Fight Daily: Facebook’s ‘Audience Network,’ Qualcomm Spins Off Beacon Business

The Editors

Street Fight Daily: Facebook’s ‘Audience Network,’ Qualcomm Spins Off Beacon Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Ad Network, Facebook Targets Rest of Mobile World (AdAge)… Qualcomm Spins Off its Gimbal Bluetooth Beacon Biz Into a Separate Company (GigaOm)… Yext Acquires Software Consulting Firm Citrrus To Build Its Professional Services Team (TechCrunch)…

How Qualcomm Wants to Reinvent Retail

Steven Jacobs

How Qualcomm Wants to Reinvent Retail

Qualcomm Retail Solutions works with retailers and other venue owners to put the company’s two positioning technologies, Gimbal and iZat, to use. Street Fight recently caught up with Kevin Hunter, senior director of product management for Qualcomm Retail Solutions, to talk about the explosion in retail technology, the emerging technology driving innovation, and what the introduction of mobile will mean for the existing retail landscape…

#LDS14 As New Sensors Emerge, Risks and Rewards in Location Data

Annie Melton

#LDS14 As New Sensors Emerge, Risks and Rewards in Location Data

The bulk of location data may come from smartphone’s today, but a new wave of sensors could open up a range of new possibilities for developers and businesses to interact with consumers a given place. During a panel at Street Fight’s Local Data Sumit in Denver Tuesday, speakers from Intel, Qualcomm, and KS Technologies discussed the way chip-level innovations are driving the local tech space, and how new sensors could open up a flood of consumer location data.

Local Marketing in a Post-Mobile World

Steven Jacobs

Local Marketing in a Post-Mobile World

An explosion in connected devices is forcing marketers to quickly move beyond mobile and address a new set of multi-device marketing challenges. We recently caught up with Sean Muzzy, chief executive North America at Neo@Ogilvy, to take his pulse on brand marketers’ interest in local, and explore how an explosion in connected devices might shape the way businesses communicate with consumers in the real-world…

Why HouseCall Thinks Taxi Apps Are Just The Tip Of The Iceberg

Steven Jacobs

Why HouseCall Thinks Taxi Apps Are Just The Tip Of The Iceberg

Last year, four engineers from Qualcomm, who were responsible for the company’s location sensor product Gimbal, left the company to start HouseCall, a system that helps users find and book local providers who service home-related projects like plumbing or audio/visual installation. The company has built a similar marketplace model as Seamless in the food delivery sector, providing enterprise software for free to merchants and then selling leads generated by its consumer product…

PODCAST: This Week in Location-Based Marketing — CrowdOptic

Asif Khan

PODCAST: This Week in Location-Based Marketing — CrowdOptic

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Guardly’s indoor emergency services; Banjo is chosen by Google+; Qualcomm’s greatest location advertising campaign ever; Hot Wheels tweets for Cameros; Sonar introduces us to the Bing Fund; and Andrew Mason shows his character…

Using Contextual Awareness, Qualcomm Labs Targets Tokyo

Steven Jacobs

Using Contextual Awareness, Qualcomm Labs Targets Tokyo

Dentsu has teamed up with Recruit Co. and Qualcomm Labs to create a massive location-based marketing campaign in Tokyo. The campaign builds upon a technology provider’s newly released contextual-awareness software development kit, Gimbal, to dynamically distribute offers to consumers by synthesizing a user’s location and social graph without draining battery life…