PODCAST: This Week in Location-Based Marketing — Flock

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about live music discovery app Timbre, Ford’s new location apps in SYNC, rumors about a Facebook “friend finder,” and a deep dive into the abrupt closure of Everyblock by NBCU. Plus, special guest Dave Lieb talks about new app Flock — and an incredible resource of the week from Venue Labs and The LBMA.

Episode 116

Recorded: February 9, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Asif and Rob will be at DX3Canada in Toronto on March 6-7. Find out more information here
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
– If you’d like to leave a message for us to play on the show, leave it here

From the road
Asif’s summary of AppsWorld in San Francisco (9:30)

App pick
Launch of Timbre, the location-based live music discovery app (11:20)

Featured Guest
Dave Lieb, CEO of BUMP talks about the reasons behind their latest product, Flock (27:55)

Top news of the week
1. Ford adds location based services to the Ford SYNC platform (14:50)
2. Facebook is said to add location-based friend finder (18:27)
3. TakeLessons raises $4 million to teach you music from your living room (25:16)
4. White Castle launches location based marketing SMS campaign (36:50)
5. Bottling the unique scents of places (40:40)
6. Focus on hyper-local publishing: NBC shuts down Everyblock + what will it take for publishers to get local news right (45:40)

Resource of the Week
14.7 million people engaged locally with retail brands (55:15)