PODCAST: This Week in Location-Based Marketing — Gary Schwartz
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about “pretty much everyone,” including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of “Fast Shopper, Slow Store.”
Episode 97
Recorded: September 29, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Asif’s take on Social Media Week in Los Angeles (1:20)
2. TagWhat launches a new web publishing tool called TagIt (6:55)
3. Ebay’s RedLaser to take on Shopkick with geofenced loyalty and product inventory (12:38)
4. Saucony launches a mobile running app that helps raise funds for childhood obesity (21:27)
5. Foursquare launches a real-time friend alert (again) (25:56)
6. Singapore tackling dirty bathrooms with LooConnect (30:25)
Featured Guest
Gary Schwartz, author of Fast Shopper. Slow Store (36:30)
Funding / M&A News
1. Groupon acquires Savored in their continued play to get out of coupons (44:28)
2. Evzdrop closes $500,000 (48:32)
3. Cisco buys ThinkSmart Technologies (51:55)
Resource of the Week
Google – Mobile Friendly Sites Turn Visitors Into Customers (56:27)
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