In a “fireside chat” that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare.
Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a “save” button that publishers can embed, allowing users to store places that they read about elsewhere and want to check out. He also spoke about how the company “won the battle, but not the war” against Facebook Places.
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Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed.
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether.