Jeff Jarvis | Street Fight

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

The Editors

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Pay-Per-Call: Google Introduces “Call-Only” AdWords Units (Local Search Insider)… Main Street Hub Lands $20M To Bring Social Media Marketing To Small Business (TechCrunch)… Digital First — What Then? (Medium)…

#SFSNYC VIDEO: Scale Still Elusive for Hyperlocals, But Hope Springs Eternal

Noah Davis

#SFSNYC VIDEO: Scale Still Elusive for Hyperlocals, But Hope Springs Eternal

According to BuzzMachine blogger and author Jeff Jarvis, AOL’s Patch did hyperlocal scale all wrong: “What they should have been was a sales network for local sites,” he said during a conversation with CBS Local Digital Media President Ezra Kucharz at Street Fight Summit last month. “If that existed, other local sites would have been able to start. It would have led to mass opportunity…”

Street Fight Daily: LivingSocial Layoffs, Google Buys Couponer

Steven Jacobs

Street Fight Daily: LivingSocial Layoffs, Google Buys Couponer

A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial expected to lay off 400 in U.S. (Washington Business Journal)…
Google Buys ‘Coupon’ Platform Incentive Targeting For Closed-Loop Marketing (Screenwerk)… The Story Of Adku, And Why Andrew Mason Isn’t The Problem At Groupon (TechCrunch)…

#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

David Hirschman

#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

In a “fireside chat” that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare. Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a “save” button that publishers can embed…