Street Fight Daily: 06.22.11 | Street Fight

Street Fight Daily: 06.22.11

Street Fight Daily: 06.22.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Daily deal aggregator Yipit just raised $6 million in a series B led by Highland Capital Partners. The company tracks 335 active deal services in 32 cities in North America. (TechCrunch)

Foursquare has released version 3.2 of its iPhone app. Users will be pleased to find that Foursquare has streamlined the check-in process and improved its “Explore tab,” enabling users to navigate between nearby locations that are recommended as well as trending. (Mashable)

Nicholas Carlson keeps hearing from disgruntled Patch editors and sales people. Here’s a story one former salesperson told about how Patch way-overcharged a advertising client. (Business Insider)

Marshall Kirkpatrick extracts some data from the 128 most recent Foursquare Pages that have been created. They’ve thus far amassed a total of over 8,000 Foursquare followers. (ReadWriteWeb)

Facebook’s ability to target ads to people based on very specific criteria and cap your ad spend at a daily amount of your choosing makes for a very cost-effective way to reach consumers, especially for smaller operations, writes John Paul Titlow . (ReadWriteWeb)

“The structure of the daily deals business makes it ripe for fraud and other abuse,” writes Rocky Agarwal. “Upfront payouts, no recourse if something goes wrong, no collateral and minimal risk assessment. You can take the money and run.” (TechCrunch)

Despite the popularity of sites like Groupon and LivingSocial, the auto repair industry seems mostly unaffected by the daily deals phenomenon, writes Brad Simmons from ClearMechanic. (Daily Deal Media)

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