Sponsored Content: With Banks, There’s a Brand Battle on Every Corner
This month’s Brand Battle, in conjunction with Brandify, compares the local-social engagement strategies of two of the U.S.’ largest banks: Bank of America and Chase. The contest was close on several counts, but Chase emerged as the winner, with social engagement the determining factor in this matchup.
Sponsored Content: Home Improvement Chains Should Aim for More, Better Customer Engagement
Lowe’s and Home Depot duked it out in this month, with Home Depot roundly trouncing its competitor on key areas of local presence. Lowe’s showed in local advertising, but faces challenges elsewhere. Digital marketing company Where2GetIt crunched numbers to compare how the two are branding locally and how that is affecting local consumers…
Movie Theaters Missing the Mark on Local Advertising Battle
A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.
Conference Notebook: Brands Refining Their Local Approach
Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…
3 Ways Local Search is Helping Preserve Your Brand’s Image
In the increasingly mobile and locally-driven digital world in which we find ourselves, it is an absolute necessity to ensure the visibility and accuracy of your brand’s online identity while constantly working to build and preserve a socially-integrated and supported reputation. At the core of it all is the consumer’s mobile and local search behavior…
Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed
As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…