Tradition, loyalty, and nostalgia have long been hallmarks of holiday shopping. Until now. According to a survey by the audio OOH advertising firm Vibenomics, inflation-weary consumers are prioritizing price above all else in holiday shopping this year. Surveying more than 1,000 consumers, the new Vibenomics survey found that 59% of shoppers plan to look for […]
Target, Kroger, Walmart, AT&T, and even the coffee giant Starbucks are all investing in audio out-of-home advertising as a way to direct traffic to existing kiosks inside brick-and-mortar stores. For Starbucks, which is ramping up to allow for mobile ordering at kiosks in more than 1,300 Target stores across the country, the investment in AOOH is especially pronounced.
In-Store Marketplace is a first-of-its-kind solution where media service providers like Vibenomics, Mood Media, Sellr Technologies, FuelMedia TV, and WaterStation Technology provide a consistent, single point of integration for in-store retail media platforms. The solution also enables retail media to easily include a variety of digital audio and display inventory.
Audio out-of-home (AOOH) advertising has become an ad industry darling, offering brands a creative way to connect with consumers in real-time as they move toward the point of purchase. By inserting ads into audio content, like podcasts, streaming music, or the overhead speakers in a retail store, brands are reaching on-the-go consumers and driving conversions.
The Trade Desk’s recent decision to expand its omnichannel demand-side platform (DSP) to support audio out-of-home (AOOH) through partnerships with Vistar Media and Vibenomics is just the latest in a string of high-profile moves in the audio marketing space. With an extension of OpenRTB integrations to include audio-only OOH, The Trade Desk is moving into the forefront as the first omnichannel DSP to support the extension and allow advertisers to programmatically purchase audio inventory from networks like Vibenomics.