Townsquared | Street Fight

News & Analysis

Why 2017 Investments Will Take Local Companies Farther With Less

July 21, 2017July 20, 2017 by April Nowicki

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Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.

News & Analysis

Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of Technology

June 30, 2017July 7, 2017 by April Nowicki

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Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.

News & Analysis

How SMB Networking is Driving More Referral Marketing

May 17, 2017March 2, 2019 by April Nowicki

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Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.

News & Analysis

Raise Report: Fresh Funding for Townsquared, Yieldbot, Drizly

August 12, 2016August 11, 2016 by Joseph Zappa

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes recent rounds for Carvana, SiteZeus, Spot.IM, and Insert.

News & Analysis

Street Fight Daily: Brands Using Apps to Drive Revenue, Facebook Tweaks News Feed (Again)

August 12, 2016August 12, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Three Brands Use Apps to Drive Loyalty and Revenue… Facebook Tweaks News Feed to Favor ‘Personally Informative’ Stories… How AMP Will Affect the Wider Web…

News & Analysis

Street Fight Daily: Square’s IPO Pricing Lower Than Anticipated, Google Brings App Content into Search

November 19, 2015November 19, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… For Its IPO, Square Scales Back Valuation by $3 Billion (New York Times)… Google Just Scored a Huge Win for Its Mobile Search (Business Insider)… Starboard Urges Yahoo to Drop Alibaba Spinoff Plan (Wall Street Journal)…

News & Analysis

5 Keys to Small Business Success From 2014

December 24, 2014 by Stephanie Miles

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Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…