What 500 Local Merchants Want: It’s All in Our Latest Report

We’re thrilled to release the third edition of Street Fight’s “The Local Merchant Report” — a 70-page, 500-merchant study featuring dozens of charts, rich data, case studies, market analysis, and even pitch strategies…

What We Learned About Local Merchants in 2013

In Street Fight’s “2013 Report on the State of the Local Merchant,” merchants discussed what they’re looking for from hyperlocal vendors, and outlined the factors they look at when deciding where to spend their local marketing dollars…

Street Fight Publishes 2nd Annual ‘Local Merchant’ Research Report

Street Fight’s “2013 Report on the State of the Local Merchant,” gets up close and personal with dozens of local merchants who shared their desires, disenchantments, successes, and failures in hyperlocal marketing. In a Street Fight survey, 40% of respondents said that “ability to drive new customers” was the No. 1 reason to spend local marketing dollars. Second most important factor was “ensure the right people are being targeted”…

Delivery.com CEO: Hyperlocal Marketing Helps SMBs Compete

Street Fight’s recently published white paper “The Local Merchant” put a spotlight on the motivations of small and medium-sized business owners — and the hyperlocal companies that are marketing to them. The 48-page examination of this $38 billion customer base was underwritten in part by Delivery.com. Here, Delivery.com CEO Jed Kleckner offers a first-hand look at his company’s experience interfacing with local merchants…

Lessons for Local Merchants in Hyperlocal Marketing White Paper

In “The Local Merchant” white paper, we talked to dozens of business owners to find out how they are using new hyperlocal channels such as daily deals, location-based services and hyperlocal sites to bring in new business at little or no cost — and turn them into lasting customers. The most successful strategies take these opportunities at more than face value, customizing them to suit their own business needs.

What Merchants Want: Customers!

What do merchants want in a hyperlocal ad campaign? In our interviews with more than 50 local business owners across the U.S., there were some clear answers: first and foremost, they want to drive new customers into their businesses. Geographic targeting delivers customers who are most ready to buy.

Street Fight Daily: 02.14.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

New Pew Report About Advertising on News Sites Should Open Eyes (PoMo Blog)…

The Secret To Making Money From Great Content (Business Insider)…

Hyperlocal Marketing Offers Powerful Returns (Portfolio)…

Street Fight Publishes First Research Report, ‘The Local Merchant’

More and more hyperlocal businesses are trying to perfect a pitch that will convince local merchants that their product is the best vehicle for getting a targeted message out to potential customers. But what are local merchants really looking for in a digital advertising platform?