The Taco War Rages On
Publicity stunt or legal battle? Or, perhaps, a little of both. In case you’ve been too busy over the past week to track the battle antics. Here’s a brief summary. Taco John’s trademarked the term “Taco Tuesday” back in 1989. Taco Bell is now taking legal action to invalidate the trademark so all taco-selling brands […]
How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers
Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving targeted digital ads than consumers in other generations, and they’re warming to technologies like NFC and mobile payments. Here’s how five brands have targeted millennials with location-based strategies, along with insights into what made their tactics so successful.
Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…
Street Fight Daily: Taco Bell’s New App, Sun-Times’ Network Play
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Taco Bell Unveils Mobile Ordering (USA Today)… The Newsonomics Of The Sun-Times National/Local Network Play (Nieman Journalism Lab)… Groupon’s New Product Boss Leaving After Less Than Two Months (Recode)…
Location Weekly: Location Data Gets Political, Taco Bell Personalizes Menus
In this episode of Location Weekly, the Location-Based Marketing Association covers using location data to influence US elections, Brandify and Rakuten Ready partnering, ZoneTail teaming with Radical Road Brewing, and Taco Bell using Certona AI to personalize menus for app members.