7 Social Media Strategies for Small Business Owners
Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…
5 Ways Hyperlocal News Sites Can Use Social Media to Drive Engagement
Social media is a powerful and necessary tool for hyperlocal publications to engage with their readers and promote their work. In small communities, it can be a vital conduit to reach local people, build traffic, and provide value for advertisers. Here are five tips from hyperlocal publishers on how to increase a site’s social media presence…
Case Study: Creativity Counts When Putting Together Foursquare Specials
Tracy McMahon, the proprietor of CoCo’s Sunset Grille on Tybee Island, Ga., has come up with some interesting Foursquare deals to attract new customers and engage existing fans…
Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness
Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]
Helping SMBs Understand the Importance of Social Marketing
Most small businesses are still stuck in the Golden Age of Advertising, and don’t understand the concepts behind this marketing sea change. They see a brand new industry full of hundreds of startup companies babbling about seemingly identical solutions to a marketing methodology they can’t quite grasp. Here are three simple concepts SMBs need to understand about social marketing…