The Beauty Industry is Prepping for Small Business Saturday – Here’s How
Small Business Saturday is one of the most important events of the year for local beauty and wellness providers. Spas and salons rely on sales of gift cards and beauty products to sustain their businesses during leaner times.
Developed by American Express in the depths of the recession in 2010, Small Business Saturday is placed in the middle of two of the biggest shopping events of the year, Black Friday and Cyber Monday. While proportionally fewer sales happen on Small Business Saturday than Black Friday or Cyber Monday, consumer awareness around the annual event is growing.
Holiday Shopping Data Roundup: $39 Billion to Be Spent Locally This Year
The holiday season isn’t just a big time of year for retail spending; it’s also a big time of year for retail spending data. The stats indicate one common trend: Purchasing is going to be more omnichannel than ever. Here’s a rundown on some key data points for this holiday shopping season.
Street Fight Daily: Applebee’s Serves Tablets, Digital Wallets Still Lackluster
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Applebee’s To Serve Tablets At Every Table (USA Today)… Many Consumers Aware Of Digital Wallets, Fewer Use Option (Media Post)… Main Street Sees $5.7B In Sales On ‘Small Business Saturday’ (New York Post)…
Street Fight Daily: Groupon CEO on Hot Seat, Apple Maps Manager Out
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Is Andrew Mason on the Bubble as CEO of Groupon? (AllThingsD)… What Kinds of Local Stories Drive Engagement? The Results of an NPR Facebook Experiment (Nieman Lab)… Apple Fires a Manager Over Its Misfire on Maps (New York Times/Bits)…
How Mom-and-Pop Shops Can Attract Customers Year Long, Not Just on Small Business Saturday
Dan Silver: Why should small businesses be limited to one great day of sales a year? Now more than ever, owners have an arsenal of tools at their disposal to help them drive more visits and generate revenue. Here are a few sustainable solutions for local businesses.