#sfsw12 | Street Fight

PHOTOS: Street Fight Summit West 2012

The Editors

PHOTOS: Street Fight Summit West 2012

Street Fight’s first West Coast conference brought together some of the very top minds in hyperlocal at San Francisco’s Bently Reserve on June 5th. The day-long intensive event took a close look at some of the most important issues affecting hyperlocal content, commerce and technology. We recently posted a gallery of photos from the event featuring some of the more exciting moments from the stage, as well as the networking scene in the back rooms and at the evening cocktail party…

#SFSW12: Foursquare’s Luedorf Says Users Still in Focus, Over Revenue

Stephanie Miles

#SFSW12: Foursquare’s Luedorf Says Users Still in Focus, Over Revenue

Although the company isn’t planning on charging merchants to use its basic dashboard tools—which provide insight into consumer demographics and trends— Luedorf said Foursquare “isn’t closing the door” on the possibility of charging businesses for its yield management system, more commonly known as specials. The self-serve tool gives businesses a way to drive traffic on slow days by introducing specials targeted at customers who check-in within a certain distance of their establishments.

Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’

Stephanie Miles

Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’

t Street Fight Summit West on Tuesday afternoon Geoloqi co-founder Amber Case described a world in which smartphone users could get their prescriptions filled automatically upon entering their local pharmacies, or be checked-in automatically upon arriving at hotels: “This is about predicting your future experience based on location, using your own data,” Case said…

Topix CEO: To Make Hyperlocal Publishing Profitable ‘Be a Monopoly’

Stephanie Miles

Topix CEO: To Make Hyperlocal Publishing Profitable ‘Be a Monopoly’

Hyperlocal publishing can actually be a profitable endeavor. That was the main takeaway from a fireside chat with Business Insider contributing editor Owen Thomas and Topix CEO Chris Tolles at Street Fight Summit West on Tuesday. “We are profitable. It took a long, long time,” Tolles said. “Keeping costs down was a big part in that.”

Street Fight Study: 33% Search Daily for Local Businesses via Mobile

Steven Jacobs

Street Fight Study: 33% Search Daily for Local Businesses via Mobile

Local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer, according to a new “Consumer Insights Report” released by Street Fight and YP at Street Fight Summit West today. Nearly 90% of consumers surveyed reported searching for a local business on a PC, tablet, or mobile device within the last week — and over 30% said they do so on a daily basis…

#SFSW12: Google’s Mangtani Says Quality Drives Redemptions

Stephanie Miles

#SFSW12: Google’s Mangtani Says Quality Drives Redemptions

One way that product chief Nitin Mangtani and his team at Google have begun to streamline the merchant acquisition process is by introducing Google Offers Marketplace, which allows companies in the deal space to partner with Google for offer distribution. “We can work together to compliment each other’s skills,” explained Mangtani…

Client Relationships Gained at Street Fight Summit

The Editors

Client Relationships Gained at Street Fight Summit

In a post-event poll, attendees said they made at least one new prospective client or partner contact, with the majority making five to 10 and a handful came away with 10 or more. Sponsor Blank Slate, which set up a table at the event, developed several new client relationships — and made a video about their positive experience.

Street Fight Summit West: Capturing the Local Consumer

The Editors

Street Fight Summit West: Capturing the Local Consumer

The local consumer is at the heart of everything we all do in hyperlocal. Whether you’re working with a client to develop repeat customers or trying to get more end users to your app or website, you’re thinking constantly about the local consumer. At Street Fight Summit West, the discussion will focus on this very essential topic…