PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.

All Politics Is Data for 2016 and Beyond

The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.

LBMA Podcast: Walkbase and Samsung Team up for In-Store Analytics, Localistico Makes Location Easier for SMEs

On the show: Walkbase and Samsung team up for in-store analytics; Localistico makes location easier for SMEs; Amazon creates its own Uber for packages with “Flex;” Nescafé and Google partner for 360-degree virtual reality experience; Beacons for Good. Plus, news from Best Buy, Google, Foursquare and OpenTable, and Virgin and Netflix.

Street Fight Daily: Twitter Launches ‘Buy’ Button, AOL’s Armstrong Ready to Fight Ad Blocking

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Makes ‘Buy’ Button Widely Available (New York Times)… Tim Armstrong Says AOL Is in the ‘Best Position’ to Fight Ad Blocking (Adweek)… Sources: Jack Dorsey Expected to Be Named Permanent Twitter CEO (Recode)…

#SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation

Far more than being just another media channel on which to advertise, mobile represents a “new connective element that allows you to build [a] new model for consumer behavior,” said PlaceIQ’s CEO Duncan McCall earlier this month at Street Fight Summit West.

5 Tools for Location-Based Audience Profiling

With location-based audience profiling, marketers have the opportunity to connect online metrics to in-store sales. This allows for smarter media planning and results in a higher ROI on digital campaigns…

Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

Among the various media, television has remained relatively unaffected by the Internet. Marketers still spend billions on television advertising, and brands expect little measurement or performance in return. But that’s changing, and the big advertisers — often, the large retailers who sell mostly offline — now increasingly want proof of value…