Tableside QR codes have nearly eradicated germy menus, but they may have opened the door to a new threat that businesses didn’t see coming: data fraud.
QR codes are finding new life as businesses adapt to the ongoing pandemic. Consumers seeking out touchless payment opportunities and businesses wanting the ability to integrate more tools for tracking and analytics are embracing the technology with a level of enthusiasm we haven’t seen before.
New technologies (and new spins on old ones) are the modern company’s ally in merging digital and traditional marketing. The brands that find a sensible balance between the two are the brands that will outperform the competition. Let’s take a look at four major examples of innovation in this arena.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Waivecare, Amazon’s new patent, Bosch & Continental invests in HERE. Juniper Research on QR Codes