QR Code

Could QR Code Menus Pose a Risk to Merchants?

Tableside QR codes have nearly eradicated germy menus, but they may have opened the door to a new threat that businesses didn’t see coming: data fraud.

QR Code

6 QR Code Ordering Solutions for Restaurants

QR codes are finding new life as businesses adapt to the ongoing pandemic. Consumers seeking out touchless payment opportunities and businesses wanting the ability to integrate more tools for tracking and analytics are embracing the technology with a level of enthusiasm we haven’t seen before.

How Emerging Technologies Allow Businesses to Merge Their Digital and Traditional Marketing

New technologies (and new spins on old ones) are the modern company’s ally in merging digital and traditional marketing. The brands that find a sensible balance between the two are the brands that will outperform the competition. Let’s take a look at four major examples of innovation in this arena.

LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Waivecare, Amazon’s new patent, Bosch & Continental invests in HERE. Juniper Research on QR Codes

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySprint Turns to Digital Campaign to Make Case to Small Businesses (AdAge)…PayPal to Connect Mobile Ads to In-Store Visits (AdAge)… Does Foursquare Offer Enough to Woo Advertisers Long Term? (AdWeek)…

Street Fight Daily: LivingSocial CEO to Step Down, Court Rules Against Yelp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.LivingSocial CEO Tim O’Shaughnessy Stepping Down (Washington Post)… Court Rules That Yelp Must Unmask the Identities of Seven Anonymous Reviewers (Atlantic)… What Does the Closure of O2 Wallet Say About the Future of Mobile Payments? (GigaOm)…