The Future of Advertising in an Autonomous Vehicle Landscape

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When autonomous vehicles begin to replace traditional cars, the local business advertising market will shift alongside. But SMB advertising might not actually look dramatically different than it does today; instead, today’s location-based, personalized marketing will reach new customizable extremes.

Ohio Car Dealership Sees Early Success with Location-Targeted Mobile Ads

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Years of ingrained assumptions about the way cars are marketed and sold have made the automotive industry a challenge for hyperlocal vendors. But at Kia of Bedford, Director of Operations David Gruhin is finding unexpected success with location-based marketing tactics.

PureCars CEO Talks Power of Location Data—And How Some Brands Can Build Beyond It

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Street Fight talked with Sam Mylrea, CEO of PureCars, a marketing automation and business intelligence suite for auto dealers, to discuss how his company uses location data to help dealerships capture the attention of nearby customers.

Street Fight Daily: Mobile to Overtake TV by 2021, Influencer Marketing Needs a Clean-Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zenith: Mobile Advertising to Overtake TV by 2021… Unilever Demands Influencer Marketing Business Clean Up Its Act… Google, Rebuilding Its Presence in China, Invests in Retailer JD.com…

Street Fight Daily: Snapchat Will Acquire Vurb, Local Sites Fill Traditional News Void

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Acquiring Mobile Search App Vurb for Over $110 Million… As Legacy News Organizations Cut Back, Local Sites Are Cropping Up to Fill the Void… Omnichannel May Never Catch On, But It’s the Next Big Thing for Local…