programmatic | Street Fight - Part 3

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

Annie Melton

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.