TRUSTX Takes Aim at Opaque Programmatic Trading Practices

The lack of transparency in the programmatic space has finally reached a tipping point. According to a survey on the state of programmatic media buying, conducted by Digiday, 27% of media buyers say the greatest concern they have with programmatic advertising is the lack of transparency. While many players in the space are claiming that their hands are tied, and agencies continue to push back against audits, upstart technology firms are carving out niches as leaders in the push to bring trust into programmatic advertising.

5 Tools for Display Ad Creation and Distribution

Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments. To satisfy this need, more hyperlocal vendors now are creating tools that businesses can use to generate targeted ad content without hiring their own in-house teams. Here are five tools for display ad creation and distribution.

6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.

Street Fight Daily: The Company Rejecting Offers from Amazon and Alibaba, Drizly’s Expansion Plans

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon and Alibaba Have Approached Five-Year-Old Startup Wish, But the CEO Seems to Want More (Business Insider)… Alcohol Delivery Startup Drizly Has Global Expansion Plans for 2016 (Boston Business Journal)… Shopify’s New App Sello Allows Anyone to Create An Online Store from Their Phone (TechCrunch)…

Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.

Street Fight Daily: Stripe’s New Mobile Commerce Tool, Can Google Keep Up With Changes in Search?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe Introduces New Tools to Simplify Mobile Shopping (New York Times)… Google Gears Up for Search Shift to Mobile and Vertical (Ad Age)… Etsy Opens To Manufacturing (TechCrunch)…

Is Local a Specialist or a Full-Service Game?

Local startups have reached a tipping point — go big, or go home. The fifth annual Street Fight Summit on Oct. 20th in NYC will explore the shifting local landscape. Conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, and the nascent battle in mobile.

Street Fight Daily: Square Valuation Hits $5B, NFC’s Continued Decline

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Square Valuation Rises to $5bn (Financial Times)… Au Revoir NFC? Carrier Bouygues Reportedly Cools on Contactless Payments (GigaOm)… What Secrets Your Phone Is Sharing About You (Wall Street Journal)…

What Programmatic Buying Means for the Small Business Market

Search has dominated digital spend for years, overshadowing a display market that has struggled to overcome surging inventory and lackluster targeting capabilities. But that’s starting to change. Street Fight caught up with Acquisio co-founder Marc Poirier to discuss how the growth of programmatic buying, and the emergence of Facebook Exchange, may make the display market more appealing for small businesses in the coming years…

RadiumOne Adds Mobile Messaging to Bring Programmatic Marketing to the Store

The San Francisco-based company, which got its start by using social data to target ads, has released RadiumConnect, a mobile messaging software development kit (SDK) that allows retailers to run push notification campaigns based on the soup of information brands already collect about customers…

Upfront Digital Media CEO: Brands Looking for Hyperlocal, Niche Audiences

Programmatic buying, which helps advertisers automate the ability to reach very specific audiences in particular locations with predictable costs, has become more and more popular among agencies and brands in the past few years. We spoke recently with Jonathon Shaevitz, the CEO of Upfront Digital Media, a programmatic ad platform, who explained how large brands and small businesses alike can use these new tools to target hyperlocal audiences…