Street Fight Daily: Google Introduces ‘Ad Strength’ Metric, What Brand Marketers See in AI

TODAY IN LOCAL & DIGITAL MARKETING… Google Introduces ‘Ad Strength,’ New Metric to Assess Relevance of Ad Copy… Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email… Tech Industry Pursues a Federal Privacy Law on Its Own Terms…

Street Fight Daily: Facebook’s Latest Shot at Local, Mobile Search Habits May Undermine Loyalty

TODAY IN LOCAL & DIGITAL MARKETING… Facebook Takes a Stab at Local—Again… As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience… Google Might Be Hiding the Fact That Its Own Reviews Are Shoddy…

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…

Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common

TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…

After Nearly Two Years in the Hot Seat, Facebook Feels the Burn

In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.

The Line Between Cool and Creepy: How Much Personalization is Too Much?

With its new study, the Personalization Pulse Check, Accenture aims to help brands understand the border between cool and creepy advertising, providing insights into what the customer thinks of personalization tactics in marketing campaigns.

How Wearables Are Changing Perceptions About Location Privacy

While firms that collect location data through mobile apps were once viewed as pariahs, a shift in attitudes has more consumers turning on location services for apps and taking advantage of the benefits that sharing this data can bring. Behind the changing attitude is a growing interest in wearables.

Street Fight Daily: Understanding the Decline of Search, Ad Blocking App Creator’s Second Thoughts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Search Business Might Not Be as Water-Tight as People Think (Business Insider)…The Creator of the iPhone’s Top-Selling Ad Blocker Pulled His App off the Market (AdWeek)… Target Wants to Turn Minneapolis into a Mini-Silicon Valley (Fortune)…

#LDS15 VIDEO: “Put the Internet Into Products — Not Products on the Internet”

In a presentation at Street Fight’s Local Data Summit, technologist Chris Dancy spoke about the blurring lines between privacy and convenience: “If your life is a platform, how you live your life is going to become very important.”

Street Fight Daily: Inside Apple Watch, Uber’s Growth Numbers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s New Watch: Here’s What Matters for Local (Street Fight)… Uber Gives Sneak Peak Into Growth (USA Today)… Just 20 Percent Of Retail Consumers Want Location Divulged (Mobile Marketer)…

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Takes Steps Against ‘Click Bait’ Articles (New York Times)… For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)… Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)…

Street Fight Daily: Yelp’s Case Against Google, Urban Airship CEO Resigns

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyLeaked Documents Show How Yelp Thinks It’s Getting Screwed By Google (TechCrunch)… CEO Of Startup Urban Airship Leaves Company After Being Accused Of Sexually Assaulting His Ex-Girlfriend (BusinessInsider)… Finding Ways to Use Big Data to Help Small Shops (New York Times)…

6 Ways to Personalize Mobile Ads Without Violating User Privacy

Global mobile ad spending increased to $17.96 billion last year, and it’s on pace to rise another 75.1% in 2014. But in order for mobile advertising to continue growing at such a rapid rate, one issue has to be addressed — privacy. Here are six strategies for personalizing mobile ads without violating user privacy.

Street Fight Daily: Senate Revives Location Data Bill, ZocDoc Enters New Market

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyLocation Privacy Bill Gets Another Push (AdAge)… ZocDoc Tackles a New $600 Billion Market (Fortune)… iOS 8 Includes a New Location-Aware Lock Screen Button (GigaOm)…

Street Fight Daily: Just Eat Orders IPO, Lyft Raises $250M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyJust Eat Joins Parade of London Tech IPOs, with $2.44-Billion Market Cap (Wall Street Journal)… Lyft Raises $250 Million From Alibaba, Third Point and OthersNew York Times)… Jim Brady will leave Digital First Media(Poynter)…

Street Fight Daily: Staples Ditches Bricks, Flickr Founder Goes Hyperlocal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyStaples to Close 225 Stores as Sales Move Online (New York TimesS)… Flickr Co-Founder Seeks Another Hit With New Findery App (Reuters)… Yahoo Rolling Out Indoor Maps (SearchEngineLand)…

Street Fight Daily: Yahoo Reportedly Eyes Local, Apple CEO Fuels Rumors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.
Buy AOL? A More Likely Scenario for Yahoo’s Mayer Is a Big Local Search Acquisition to Spur Growth. (Recode)… CEO Tim Cook Says Touch ID Was Part Of Apple’s Thinking Around Mobile Payments (TechCrunch)… Uber Sued Over Death of 6-Year-Old on San Francisco Street (Businessweek)…

Street Fight Daily: Comcast Resurrects Everyblock, iOS in the Car

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Hyperlocal Website EveryBlock to be Resurrected (Chicago Tribune)… Developer activates Apple’s upcoming iOS in the Car system, shows different interface (9to5Mac)… After Rebranding, YP Names Allison Checchi CMO (Adage)…

In-Store Tracking — Privacy Intrusion or Communications Problem?

As the web continues to expand beyond the desktop, it is infusing itself into the parts of our lives which we’ve traditionally viewed as offline and out of reach, creating an uneasiness among consumers. The question for the technology community is whether users’ fears represent a material resistance by a weary market or natural lag between their concern and the recognition of the value of location tracking which these services will eventually produce…