Pew | Street Fight

Street Fight Daily: Yahoo Talks ‘Localization,’ Smartphone Adoption Reaches Majority

Steven Jacobs

Street Fight Daily: Yahoo Talks ‘Localization,’ Smartphone Adoption Reaches Majority

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Checking Into Foursquare? Yahoo’s CFO Talks About Next Mobile M&A — Including Importance of “Localization.” (AllThingsD)… Pew: 61 Percent In US Now Have Smartphones (MarketingLand)… Yelp Eyes Shopping On Site (SocialTimes)…

Street Fight Daily: Pew Studies Local News, LevelUp White Labeled

The Editors

Street Fight Daily: Pew Studies Local News, LevelUp White Labeled

A roundup of today’s big stories in hyperlocal content, commerce, and technology. New Pew study: Where You Live Helps Shape Your News Diet (Nieman Journalism Lab)… LevelUp Arms Merchants With White Label Payment Apps (GigaOm)… Local Corp., a Web 1.0 Company, Thrusts Itself into Mobile Era with New iOS and Android Apps (Pando Daily)…

Report Identifies Elements of Hyperlocal Success in the U.K.

Damian Radcliffe

Report Identifies Elements of Hyperlocal Success in the U.K.

It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…

How to Engage Hyperlocal ‘Hard’ News Enthusiasts

Tom Grubisich

How to Engage Hyperlocal ‘Hard’ News Enthusiasts

Hyperlocal sites shouldn’t look at hard news as journalistic broccoli. The challenge is to serve up hard news appealingly – to connect it with each user’s gut-level self-interest. This means giving users the space to talk about their news enthusiasms. It’s not always enough to ask, “What do you think?” Sometimes a site has to offer a prompt…

Media Surveys Give Hyperlocals Short Shrift

Tom Grubisich

Media Surveys Give Hyperlocals Short Shrift

What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…