Perry Evans | Street Fight

Rating Street Fight’s 2015 Predictions

Noah Elkin

Rating Street Fight’s 2015 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

Is Content King in Local Too?

Mike Boland

Is Content King in Local Too?

In the pantheon of buzzwords overtaking pitch decks and CMO-speak, “content marketing” is the new darling. The term has legitimate grounding to be fair, but like “long tail” and “web 2.0” in days past, its overuse precedes it. Content marketing also isn’t anything new — it’s been done for years, albeit under the ethically challenged “advertorial” rubric among other flavors. Now it’s new, improved, and hitched to en vogue terms like “native.”

Closely Launches Business Intelligence App for Local Merchants

Steven Jacobs

Closely Launches Business Intelligence App for Local Merchants

Closely, a Denver-based startup that has created an online marketing dashboard for small businesses, has launched a mobile business intelligence app that aggregates nearby competitors’ deal and social media activity in a live stream. The new product, Perch, which is currently in a closed beta, is intended to give local merchants a snapshot update of their competitors’ marketing activities…

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

Joycelene Fernandez

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

This week on Twitter, Rob Curley notes that “innovative” doesn’t always drive readership; Closely’s Perry Evans calls Zagat “an aggregation model and methodology,” and Grapphic’s Michael Fives rolls his eyes at TechCrunch, AOL and HuffPo: It’s “like watching a bunch of spoiled children misbehave.” Read more from the hyperlocal twitterverse.