online advertising | Street Fight

News & Analysis

More Evidence Online Advertising Finished Strong

January 31, 2024January 31, 2024 by Kathleen Sampey

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When Tinuiti released its Digital Ads Benchmark Report for Q4 2023 on Jan. 25, the findings offered still more proof that the year finished strong, at least for online advertising. “While we did expect stronger growth in Q4 2023 as the ad market continues to recover from 2022, there were still questions heading into the […]

News & Analysis

Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency

June 7, 2018June 6, 2018 by Stephanie Miles

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Ninety-five percent of marketers say transparency is an accurate indicator of data quality, and 92% say they have concerns about the advertising duopoly of Facebook and Google, according to a survey conducted in March and April of this year.

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Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads

September 25, 2015September 25, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Goldman Sachs: Online Advertising About to Be ‘Fundamentally Restructured’ by Apple, Google, and Facebook (Business Insider)… App Search Engine Quixey Now Taking a Crack at Mobile Ads (Recode)… Shopify Partners with U.S. Postal Service to Woo More Retailers (Reuters)…

News & Analysis

Report: What Local Merchants Are Missing With Social Media

June 29, 2015September 30, 2015 by David Card

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Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

News & Analysis

Report: Local Merchants Embrace Digital, but Need Plenty of Help

June 18, 2015June 18, 2015 by David Card

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In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

News & Analysis

5 Tools Brands Can Use to Create Socially Targeted Ads

May 20, 2013May 20, 2013 by Stephanie Miles

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In a single day, a tech-savvy twenty-something might tweet about a yoga class, check-in at Target, ask friends on Facebook to recommend a local cafe, and post photos on Instagram from inside Whole Foods. Individually, these social media updates might not mean much. But collectively, they can be a useful tool for advertisers trying to get a deeper look inside the minds of their local customers. Here are five tools that merchants can use to create socially targeted ads…

News & Analysis

2012 Election to Drive $9.8 Billion in Ads, Online Share Growing

March 7, 2012March 7, 2012 by Noah Davis

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Campaigns, fueled in large part by Super PAC money, will spend a whopping $9.8 billion on political ads this year, according to Borrell Associates. That’s up from $7 billion in 2008. Online advertising, although still a small chunk of the business, will increase more than 615% between 2008 and 2012 to $160 million.