Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

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Success in this market doesn’t come from betting that millions of consumers will change their purchase behaviors. Success in the on-demand economy employs a simple, time-tested formula: taking an existing service — one that a lot of people use — and making it better.

On-Demand Services: Lessons Learned From the Rise and Fall of Homejoy

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The news that on-demand home cleaning service Homejoy is shutting down at the end of the month wasn’t a big surprise. Here are a few key lessons that stick out in thinking about the company’s trajectory.

Boston-Based Dispatch Retains a Startup Mentality as It Sets Its Sights on Big Growth

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Dispatch grew from three employees to 25 in the past 10 months, and the company is on an upward trajectory. As it scales, the executive team is hoping to maintain the small-time ambiance of a startup while segmenting responsibilities.

Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…

On-Demand Local Services: The End of SMB Advertising as We Know It?

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On-demand local services flip the traditional local advertising model. Instead of marketing proactively to generate demand, that demand is captured and revealed for service providers to react in real time. Put another way: Marketing is replaced with a commerce engine…

Street Fight Daily: Bud Light On-Demand, Google Adds Events

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAB InBev Launches App For One-hour Home Delivery Of Beer (MarketWatch)… Google Makes It Easier To Buy Tickets For Live Events, Straight From Search Results And Maps (The Next Web)… With The Booking Now App, Booking.com (aka Goliath) Just Arrived To The Last-Minute Hotel Game (Pando)…

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…